The Google backlash is pretty well documented out there. A couple of recent entries include an article at Salon, entitled, you guessed it: "The Google Backlash." (Salon's not free anymore, but they almost always have someone sponsoring day passes.) Another is from the BBC and is about the word Google and its trademarkability. Googling "google backlash" is quite revealing. BBC story from Lisnews.
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