It seems to me that part of the problem must be the public perception of engineering. It's just too hard and nerdy, not really in touch with pop culture. When you think about how engineers are viewed on tv, the best you can come up with are the battlebots, giant truck, junkyard wars type shows. While I'll admit to having a soft spot for them, they're not exactly drenched in cool. Let's face it -- they're on Discovery, not MTV or MuchMusic.
But, there's hope. Take a look at this little bit from the most recent IEEE What's New for Students:
10. "GEEKSTA RAP" TRIES TO LURE TEENS INTO ENGINEERING PROFESSION
Can music lure kids into engineering? That's the hope of engineer Rajeev Bajaj and his "Geek Rhythms," a self-proclaimed "geeksta rap" CD about engineering and technology. One track on the CD explains the principles of chemical engineering; another describes the frustrations of computer geeks. Stanford University's radio station has played the CD, and an engineering faculty member at New York's Rensselaer Polytechnic Institute sought permission to play a song from the CD at graduation. Read more at: <http://timesofindia.indiatimes.com/articleshow/1003905.cms>
Geeksta Rap. Ya gotta love it.